Welcome to Gillian Roberts

A contemporary and luxurious London based bridal boutique, helping busy brides find their dream designer wedding dress, with a more laid back approach to bridal. Providing you with an outstanding selection of romantic, glamorous and beautiful gowns created by international designers to bring your vision of the perfect dress to life.

Our Ethos


London based Gillian Roberts has been helping brides find their wedding dress for over 30 years. Our highly skilled team of bridal stylists will work closely with you, to fulfill your bridal vision. We are welcoming, supportive, friendly and above all, invested in you and your wedding.

International Designers

Whatever your style, we stock a massive array of amazing global designer wedding dresses for you. Every dress in store is handpicked to form a beautiful collection.

Learn more about our process





I must say a massive thank you to both ladies who assisted me on my visit!! I could not of asked for better customer service, also personalitys. The ladies were a brilliant duo, and my bridal party and I did nothing but giggle. This shop isn’t as big as some others and this just shows it doesnt have to be as I found my perfect dress! I absolutely love my dress but to be honest another reason I brought it was because of how I was treated, soo down to earth! Please don’t think twice about booking a viewing here… Its a MUST!!

Sheri Griffin

Sharon is such a down to earth, lovely lady and made me feel really comfortable and special throughout my appointment. She was so friendly and welcoming. My mum, my Nan and I had such a enjoyable experience, just how it should be when finding your dream dress. She advised me to try on some different styles, one of which I never thought would suit me, and as soon as I had this dress on, I knew it was the one! My mum also bought her wedding dress from Gillian Roberts 25 years ago, which shows what an amazing bridal shop this is! Looking forward to going back for my fittings.  Thank you so much x

Lois Murray
I had a great experience at this bridal shop. Both Emma and Laura were so friendly and helpful, and I felt totally at ease and looked after. The shop has a beautiful selection of dresses from great designers. I highly recommend this shop for anyone looking for their wedding dress. Absolutely fantastic service…thank you, ladies! X

The service I received from Gillian Roberts, Sharon in particular, was over the top outstanding from the minute I walked in the door until I picked up my dress 7 months later. I went to the shop to choose my dress on my own (my family lives in the USA) and I felt like Sharon was my second mom! Never pushy, friendly & helpful all the way. Everyone raved about my dress at the wedding too, it was a masterpiece. I cannot recommend enough!!!

Rebecca Liggero Fontana

Hazel and her team are great! I was still carrying my baby weight so I was a little conscious but they made me feel so comfortable. They had a large array of dresses, veils and accessories so I could see everything together. I really felt like I had my ‘Say yes to the dress’ experience.

Celestine Anderson

I can honestly say Emma & Sharon made my wedding shop Journey so lovely. I have never been made to feel as welcome in any other shop. We laughed so much, I felt relaxed and at ease. I highly recommend

Laura Winder

The staff in store continue to be friendly and helpful. They were very accommodating and helpful. They had the perfect dress and veil and have been flexible in allowing me to try it at different points in time. Sharon and Hazel have been lovely.

Cheryl S

Beautiful bridal shop with individual appointments so you have the shop to yourselves. Lovely, helpful staff who make the experience relaxing and fun. Absolutely no pressure placed on you to buy a dress and they’re very happy for photos to be taken which really helps when trying to make a decision between all the beautiful dresses!! Highly recommend :-) thank you!!

Natalie Bull

Absolutely amazing service from Emma, she was very patient and listened to everything I said, seemed to know what I wanted more than I did! Very relaxed environment in a lovely shop with a brilliant selection of dresses. Would definitely recommend.

Becca Toomey

I visited Gillian Roberts Bridal in August, with family who came down from Edinburgh for the occasion – and we had a fantastic experience, due both to the dresses (beautifully kept) and the staff. We were welcomed by Sharon who was friendly and easy from the get-go, getting everyone seated and involved in the process. She was patient, warm and helpful as I tried on dresses, and made the entire visit very special. Thank you for your time and help, it’s really appreciated.

Karen Bremner

Lovely shop with a wide selection of dresses. Emma was extremely helpful, patient and listened to what I was looking for which was very refreshing to see, given my experience in other shops of pushy staff! Would highly recommend!

Daniela Grossi

I experienced a warm welcome! The ladies here serve with diligence. I loved the shop ?

Allen Mutesi-Blessedone

My bridal dress shopping experience at Gillian Roberts was truly exceptional. I had two appointments and both times Laura and Emma helped us – they were instrumental in helping me choose my dress (which I purchased today!). They made me feel so comfortable from the minute we walked into the store and the whole experience was just fantastic. They gave really good guidance and advice and were so patient with my mum, sister and I. So so pleased with my gown, I absolutely adore it and am so grateful to have had such wonderful assistance from Emma and Laura – thank you!

Katie & James

Loved my experience at Gillian Roberts. Emma was amazing, so friendly and experienced without being pushy at all. The shop is bright and a lovely environment, made even better by the team there. They have a great range of dresses too. I would definitely recommend.


Emma made my sister’s first wedding dress shopping experience extremely easy, pleasurable and enjoyable which led on to the purchase of a beautiful gown. My sister was initially nervous as wasn’t sure what to expect, and wasn’t sure of what she wanted, yet Emma’s guidance and support, and her calm and cheery nature instantly put her at ease and enabled her to get to the heart of what she really wanted. The experience was also extremely enjoyable and fun for my mum and I.

Clare W

I visited the Gillian Roberts studio recently and tried on some lovely wedding dresses in the sample sale. The service my mother in-law and I received from Sharon was exceptional! Sharon was very attentive and made us feel very at ease. It was also lovely to be seen by someone who is very warm, chatty and polite. I would recommend Gillian Roberts bridal to all brides who are looking for something unique in an intimate setting.

Barbie Chambers

Sharon was amazing from the moment I called up to ordering the dress. I had found my dress before but ordered it with Sharon as she went to the effort to speak with the designer and advise me about alterations etc. Plus, Sharon was able to order the dress in for less than the shop where I had originally tried it on. Cannot recommend Sharon enough, even if you have to travel a little to get there- it is worth it. The dresses are absolutely gorgeous and Sharon is honest and not at all pushy, which made the experience more enjoyable and easier


Gillian Roberts bridal have been a complete joy. I was a nervous bride-to-be trying on dresses for the first time and they made me feel utterly at ease. Gorgeous range of dresses and delightful staff. The level of personal service and support is so wonderful. Thanks!

Caitlin McMilan

This store and their staff deserve far more than 5 stars! Sharon and Emma are absolutely lovely ladies and made me feel comfortable the moment I walked in. I have been to several other bridal shops and none of them even slightly compare to here. I have never had any self confidence but these ladies helped me to feel positive about my body and recommended dresses that made me look and feel beautiful. If you are looking for a wedding dress this is the shop to visit without any shadow of doubt. I chose this shop because of it’s good reviews and hope my review will help others do the same. I will definitely be back once everything from today has sunk in. Thank you so much!

Chrissy M

Emma was so helpful and accommodating, even opening up just for me on a bank holiday and giving me as much time as I needed to look for a dress. Thank you!

Sarah Widdecombe

Came here with my sister for her wedding dress. The staff are so so amazing! They don’t add any pressure, have the most incredible amount of stock- seriously there’s so many stunning dresses and every different style imaginable. The experience has been brilliant for her and I’m so happy she’s enjoyed it.

Maxine Morgan

Wonderful friendly service and Sharon is great! I bought my dress from Gillian Roberts earlier this year; the staff are all so helpful I never felt rushed but always felt as though they wanted me to look and feel the best on my special day! Sharon is an absolute asset she’s personable and is so honest; she’s gives the kind of advice and suggestions a mother would give so I trusted her every word! You hopefully only get married once but if I was doing it again I would head straight back to Gillian Roberts.

Siona K

Having had not the best experience elsewhere I was very impressed with Gillian Roberts. Emma was attentive, made me feel relaxed and also picked dresses I wouldn’t normally go for. Beautiful dresses, excellent service and you have the shop to yourself. Highly recommended.

Zuzana Varney

?? Absolutely loved this shop! the ladies working there are amazing, so friendly and helpful, nothing is too much for them, they really make you feel welcome and there was no pressure to buy, was a really lovely experience. The dresses they have are all gorgeous! Would reccomend this shop 110% xxxxx

Leanne H



At Gillian Roberts, we know what an important part of your perfect day your wedding dress is. For this reason we pride ourselves on providing you with an exceptional experience to start your wedding journey off.